As a part of Principles of Marketing and Management course, Marketing centre Sri Adichunchanagiri First Grade College, Channarayapatna organized a Retail store visit for the B.Com Students on 28th of November 2023. Students were organized into three groups and each group visited three different places like Inventory management, Layout management and Marketing activities Experts in the field of marketing in store addressed the students on the current marketing practices followed and clarified the questions raised by the students. Following the interaction with the experts, students were encouraged to observe and interact with the customers to understand and describe the profile of market segment visiting each store. Faculty team of B.Com including Mr, Sridhar A N, Head Department of Commerce, Mr. Narasimhamurthy P. Assistant Professor guided the students during the field visit.
As part of Retail store visit, Mr. Raju Sr. Executive – Visual Merchandising & Marketing, Ms. Suvitha Lakshmanan – Deputy Manager HR, Relance smart Pvt Ltd addressed the students on various market segments of SPAR and explained the business model and other marketing strategies followed by Reliance during the field study.
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